For many small business owners, social media can feel like a chore; just another item on a seemingly endless to-do list. But, some tweaks to your social media process can save you time and money, and help your reach new audiences, drive customers to purchase your products or service, and help grow revenue.
We pulled together five quick tips to get you started.
1. Create a content calendar
Creating a content calendar each month will save you time and hassle on a daily basis. Pull together the copy, photos/videos, and links of your social media content and keep it neatly organized by date in an Excel sheet. Creating a Dropbox or Google Drive folder will keep everything organized and make it easy to pull assets on-the-go.
Then, post timely content, such as media coverage, announcements, and news, throughout the month.
2. Schedule your posts in advance
Save additional time by scheduling out the posts included in your content calendar. Facebook has a built-in tool you can use, while Hootsuite is a great program that can be used to schedule your Instagram, Google+, Twitter and LinkedIn content.
3. Use high-quality photography
Social media is inherently visual, meaning you should only post the highest quality photos you can access. And, keep in mind that each network has different dimensions for profile photos, cover photos, and photo previews, so some shots might be automatically cropped.
4. Engage with others
When posting about another company or brand, be sure to tag them in your post. Not only will they get a notification that you tagged them, the company is more likely to share the post with their followers, helping you get in front of a larger audience. And, the additional exposure for their brand will help create the base for a collaborative relationship moving forward.
5. Switch up your posts
Your content calendars should include a mix of content that includes links to your website and blog, photos from past events, news and announcements, and external content. External content can include articles that are related to your company, products, or services that your followers may find interesting or helpful. These articles will help position your company as a helpful account to follow.
Looking for additional social media help? We can help! We offer full-service management of social media platforms, strategy creation, training programs, and workshops for small businesses. Learn more about our services and drop us a line today, we'd love to help.