Developing a website for your small business can feel overwhelming. Not only do you need to find (and pay) a website developer, but you need to decide on all of the text, choose photos, provide input, and continue to manage the website after it launches.
But, if you plan ahead of time and choose the right developer, the benefits will far outweigh the initial workload. Check out our three reasons you should prioritize making a website for your small business.
You'll attract new customers
A 2012 study found that 89 percent of consumers turn to search engines before making a purchase decision. By creating a search engine optimized website, your business is more likely to show up in user's searches, introducing you to new prospects.
You make it easy for customers
Humans are busy creatures these days and we suffer from short attention spans. Consumers are fortunate to have the answers to most of our shopping questions right at our fingertips, and having to dig for the answer to a basic question like what a store's hours are or where they are located is frustrated and likely to drive away customers.
Your business's website doesn't need to complex; even just a basic homepage with a brief description of your business and its contact information can be enough information for a customer to act.
It boosts your reputation
Building a user-friendly, informative, and visual website will boost your brand's reputation as an innovator, which can be a key differentiator in a crowded marketplace. Your customers will see you as wanting to make their experience easier and more intuitive, making them see your brand as a helpful, supportive company.
Leg Up Marketing + Communications can help you create and manage your own website. We create and manage websites using providers such as Wordpress and Squarespace (including this one!). We can then manage your website or train you and your staff to take it over. Learn more about our website services by contacting us today.